The 25 sq meter sized store is in a main street in the Jewish orthodox city of Bnei Brak, with several stores offering elegant and conservative men’s clothing.

It was decided to design the store with a concept to help differentiate it from the ones around it using a minimalist line, plastic view and geometry taken from a central item – the button-down shirt.

This concept breaks the tradition used in this street particularly amongst the men’s clothing stores.

This project won the Israeli design award for 2017.
Co-Designer : Ron Abras