‘Bayit Ram’ is a highly visible structure in the industrial and entertainment regions of Petah Tikva, where the main focus of our work was on it’s main lobby as well as two additional ones. The planning of the main lobby involved creating a significant first impression for the visitor using floor tiling, a centralized and specifically designed desk and a lighting element going up the entire atrium’s height. This element includes objects and colorations inspired by and taken from those located at the front of the building.